Twitter taking to the tube (VAR, THR)
By Nancy Tartaglione
Is reality TV becoming the key to Twitter's monetization plans? The social-networking/micro-blogging service has partnered with Reveille and Brillstein Entertainment to develop an unscripted TV series described as "putting ordinary people on the trail of celebrities in a revolutionary competitive format."
Details are scarce but the concept, which incorporates Twitter into the show's action, was created by novelist/screenwriter Amy Ephron, who will exec produce with Kevin Foxe and Steve Latham, Reveille's Mark Koops and Howard T. Owens, Brillstein's Jon Liebman and Lee Kernis.
"Twitter is transforming the way people communicate, especially celebrities and their fans," Owens said. He added he expects the new project to "unlock Twitter's potential on TV."
Reveille already has a relationship with Twitter through their collaboration on MTV's "The Alexa Chung Show."
Related Links
Twitter, Brillstein develop TV series (VAR)Twitter eyes foray into TV (THR)
