September 23, 2010
May 18, 2008

UPDATED TRACKING HINTS 'CRYSTAL SKULL' COULD SET NEW FIVE-DAY RECORD

By Steve Mason

Although I did not see �Indiana Jones and the Kingdom of the Crystal Skull� at the swanky Cannes Film Festival, rubbing elbows with Harrison Ford, Steven Spielberg, George Lucas and assembled elite film critics from around the world, I was at the humble confines of the Paramount Theatre on the studio lot on Melrose in Hollywood at the Sunday 10 a.m. press screening. I am happy to report that, despite early negative reactions from some disgruntled, unprofessional exhibition execs who anonymously posted scathing pans, it is a worthy successor to �Raiders of the Lost Ark.�

Studio execs often toss around expressions like, �This is a real movie,� and �We�ve got the goods.� That�s the certainly case for Paramount with this long-awaited, much-buzzed-about 3rd sequel to �Raiders,� featuring the iconic Indiana Jones character. LucasFilm and Steven Spielberg have delivered a completely unpretentious, entirely enjoyable �popcorn movie,� and it will hit the mark for both Baby Boomers, who grew up on Indy, and a new generation of moviegoers.

Spielberg has done something very special here. It has been 19 years since �The Last Crusade,� but, if you watched the four Indy films back-to-back-to-back-to-back, they have a consistent style. There is no sudden jolting leap in technology and special effects from the last Indiana Jones adventure 19 years ago. It feels like the next chapter of a really good story, although, Harrison Ford�s face shows that some time has passed.

Ford is still the laconic, dry-witted, bullwhip-cracking, fedora-wearing, pro-American hero, although he allows his apprentice Mutt Williams (played by Shia LeBeouf from �Disturbia� and �Transformers�) to do much of the fighting. LeBeouf successfully keeps pace with Ford�s wisecracking, and he is featured in one of the great chase sequences ever committed to film.

The movie is set in 1957, and the bad guys are Soviets, led by a spectacular bad girl Irina Spalko, played by Cate Blanchett. The Oscar winner appears to be having the time of her life. She is the picture of evil with a pageboy haircut, form-fitting jodhpurs, a thick Russian accent and a sabre that she puts to good use. Needless to say, Irina and Indy both want the titular Crystal Skull, but you can wait to find out why when you head to your local multiplex.

Karen Allen returns as Marion Ravenwood, Indy�s love interest from the franchise-starter back in 1981. She looks great, and immediately recaptures that chemistry with Ford. He may 65d, but Indy can still steal a woman�s heart.

This is, above all, a Steven Spielberg movie. The airtight set pieces, the clear good vs. evil theme (no gray here) and, above all, that sense of wonder that infuses so many of the director�s films are all pure Spielberg. You almost get the sense of what it must have been like to be a kid going to the movies in the late �30s/early �40s and living from chapter-to-chapter of the serials that inspired the Indiana Jones franchise.

From a box office perspective, the disastrous opening for Speed Racer and the softer-than-expected start for �The Narnia Chronicles: Prince Caspian� has created a perfect release date for �Indy 4.� As of today, after seeing the film and checking the most up-to-date industry tracking, I think that the number to look for is $173 million.

Here is how �Kingdom of the Crystal Skull� can get there for the Thursday-through-Monday period -- $45 million Thursday, which will include Wednesday after-Midnight screenings, $34 million Friday, $36 million Saturday, $34 million Sunday and $24 million on Memorial Day. That�s a tall order, but very possible. That would make it the second-best four-day Memorial Day Weekend opening, trailing only �Pirates of the Caribbean: At World�s End.�

More importantly, �Indy 4� would become the best five-day opening surpassing �Star Wars: Episode III Revenge of the Sith�s five-day record of $172.8 million.

This will be a particularly exciting Memorial Day weekend for Paramount. The studio will almost certainly have the No. 1 and No. 3 movies for the period with Indiana Jones scoring huge and �Iron Man� (Paramount), the Marvel box office juggernaut, likely grabbing at least $20 million Friday through Monday. The studio will likely account for as much as 70% of all of the box office generated by the Top 10 films over the holiday.




WWW HollywoodWiretap