YouTube launches first online talent into TV realm (VAR)
By Stephen Saito
Carson Daly has inked Brooke "Brookers" Brodack, a 20 year old whose comedic parodies on YouTube have gotten over a million hits, to a TV development deal. It's the first time someone has made the transition from the Internet site to television, though it is likely Brodack will continue creating for YouTube, as well.
Writes Variety:
Daly said he became mesmerized by her videos after recently stumbling upon them online.
"The Internet has become a new platform for identifying emerging artists such as Brookers. I hope to give her the opportunity to expose her talent on a much larger scale," he said. While Brodack isn't the first talent to surface from the Web -- MTV star Andy Milonakis got his start with online video sketches -- hers is one of the first deals struck based on YouTube popularity.
Next step for Brodack will be to discuss longform content with Daly and CDP development senior VP Ruth Caruso, in addition to more of the shortform clips she's been producing on her own for the past several years.
"There is potential for Webisodes, mobile series and definitely a great TV show here. She'll be an exciting package to present to networks," Daly said.
